EFRA
Cambre designed the EFRA communications programme to convey the benefits of fire safety additives and correct misinformation and misperceptions. Target audiences included policymakers, regulators, NGOs and consumers.
Brief
When flame retardants were under intense scrutiny by regulators and campaigning groups, the information in the public domain was often biased or incomplete. EFRA wanted to provide accurate information on flame retardants in terms of health, safety and the environment, and asked Cambre to devise a communications strategy and programme aimed at key stakeholders and the general public.
Our approach
We agreed on a strategic approach with EFRA and then developed a range of tactics and tools to implement it, including trade fair booths, fact sheets and leaflets for different stakeholder groups. Cambre also created the flash-based, interactive Fire Safety Web Site, a platform to explain how flame retardants minimize threats to life and property. The site will be rolled out in languages in addition to English in due course.
