IDF
Cambre developed and produced a quarterly newsletter to communicate achievements and news from the International Dairy Federation to its business leader membership.
Brief
IDF has represented the global dairy industry for over 100 years and is primarily concerned with science and nutrition. IDF wanted to communicate the activities and successes of the global association to business leaders in dairy and related industries.
Our approach
Cambre produced a quarterly newsletter for senior managers concentrating on concrete achievements and upcoming events. A key focus for the newsletter was where and how science and scientific relations assist commercial aims.
Results
IDF is now able to rapidly communicate with key opinion leaders in the dairy sector from all around the world.
