Dow Corning
To raise Dow Corning’s global profile and help drive sales, Cambre developed a Quality Bond as a brand vehicle for outreach to architects and specifiers, with specially-created images, straplines and text.
Brief
Dow Corning had a well-deserved reputation in developing high quality, innovative products but also had a low profile with architects and other specifiers. The company asked Cambre to develop a programme to reach these key audiences and help support a global sales drive for silicone structural glazing systems.
Our approach
We developed a comprehensive outreach programme to position Quality Bond as a “club” for specifiers at the centre of the commercial relationship. Our Quality Bond concept was based around an innovative “skylines” visual identity that could be used on exhibition stands, on web sites and in printed materials. The visuals were developed by Cambre’s partner Waypoint Design.
Results
The Quality Bond programme was launched at the major GlassTech exhibition with international media relations, and Dow Corning now uses the visuals, straplines and text all over the world.To raise Dow Corning’s global profile and help drive sales, Cambre developed a Quality Bond as a brand vehicle for outreach to architects and specifiers, with specially-created images, straplines and text