Energy Transitions Commission

Securing pan-European media coverage of a major report launch

Cambre supported the Energy Transitions Commission in reaching out to journalists across Europe around the launch of “Better Energy, Greater Prosperity” report in April 2017 and maximising media coverage in top-tier, highly influential outlets.

Sectors
Services
Our approach

With a focus on Brussels and major EU capitals, Cambre worked as part of a network of agencies to generate global media interest and secure media coverage of the report ahead of its launch.

The result

Leading national dailies and media organisations in Belgium (Brussels), France, Germany, Italy, Spain and the Netherlands covered the report, in a positive tone, reaching key political and business audiences (e.g. mentions in Le Monde, Deutsche Welle, Il Sole 24, Expansion, NRC Handelsblad, POLITICO Europe – more than 250.000.000 impressions). The launch generated interest from targeted audiences, with an exceptionally high number of report downloads.