Expertise is essential. While the EU is becoming less technocratic, in-depth understanding of the specificities of a given sector, with its unique issues, configurations of players and politics, is more important – and complicated – than ever. At Cambre we know that sectoral expertise is often not enough to translate into true influence, but we also know that it is critical to deliver accurate, informed and appropriate advice.
We pride ourselves on having the networks and experience to rapidly pull together a team of experts on any issue related to EU affairs, tailored to the needs of our client. At present, we have in place teams of seasoned specialists working across ten sector areas:
A European Energy Union will ensure secure, affordable and climate-friendly/sustainable energy for citizens and businesses. Five key priorities lie on top of EU’s agenda for years to come: energy security, solidarity and trust; a fully integrated European energy market; energy efficiency contributing to moderation of demand; decarbonising the economy; and research, innovation and competitiveness. Important groundwork has already been done: the EU has a policy framework for energy and climate for 2030, an energy security strategy is in place, and a framework for integrated energy market for all EU countries. Looking ahead, new technologies and renewed energy infrastructure will create new jobs and skills, as companies expand exports and boost growth. It will lead to a sustainable, low carbon and environmentally friendly economy, putting Europe at the forefront of renewable energy production and the fight against global warming.
The right type of energy mix will remain a priority by 2030 along with designing policies to achieve the targets set.
At Cambre, we have long-standing experience working on EU energy policy frameworks including internal energy market, energy security, energy efficiency, refining, renewables, biofuels, low-carbon technologies and many more.
Responding to climate change pressures by reducing emissions and maximising resource efficiency is a strategic priority for Europe. Indeed, if the EU wants to retain its global leadership, protecting our fragile ecosystems and natural resources will be vital.
The biggest challenge our governments currently face is finding the right balance between environmental protection and economic performance. In Europe, policies and regulation must guarantee European industries remain competitive while reducing their footprint. Technology will certainly play a key part in enabling us to meet these major challenges in the coming decades.
Within this context, the EU is adopting stricter environmental legislation to spur innovation and sustainable development. In the short and medium term, however, this means greater regulatory complexity and compliance burdens.
While the EU seems to be on track to achieve some of its 2020 climate and energy targets, a new policy framework for 2030 is under discussion and will soon be implemented. In parallel, the EU is completely rethinking its Emissions Trading Scheme, which has not delivered the expected results. The EU is also moving towards a circular economy aimed at boosting recycling and preventing the loss of valuable materials, as well as creating growth and showing how new business models and industrial symbiosis can move Europe towards a zero-waste economy.
At Cambre, we have experience working on EU environment and climate change policy frameworks, including REACH chemical regulation, waste policy and recycling, water and air quality, industrial emissions, sustainability and voluntary industry initiatives.
The EU is the world’s biggest trade bloc and source of Foreign Direct Investment, the number one provider of development and technical assistance, and an increasingly assertive political actor. Known for the “soft-power” it wields – whether over its neighbours through the enlargement and neighbourhood processes or beyond through the conditionality of its aid and trade– the Union is also a growing force in the global security architecture. EU policies in fields such as agriculture, energy and environment, human rights, migration and competition are key drivers and shapers of global development.
Strengthening relations with the EU increasingly tops the foreign policy agendas of state and non-state actors around the world. Agreements on political integration; trade, investment, or visa facilitation; cooperation for development, security and R&D… the potential for stronger ties with Brussels is enormous.
With extensive experience in EU foreign policy and broad sector knowledge, Cambre’s External Relations and International Trade team can help you navigate this dynamic landscape and interact effectively with the forces that shape it.
From intelligence gathering and strategic advice to grass-roots campaigning, media relations, online communications and crisis management, we provide a range of tailor-made integrated government relations, public affairs and public relations services that help embassies, governments, political parties, companies, associations and NGOs to be part of the conversation, shape the debate and proactively manage their interests and reputations in Brussels, European capitals and beyond.
The global financial crisis has cast a long shadow over Europe’s financial sector. Following the intensive regulatory efforts launched in recent years to address the immediate fallout from that crisis, the European Commission has shifted the focus of its policy initiatives to the promotion of economic growth.
Central to this policy shift is the Commission’s emphasis on the twin projects of Capital Markets Union (CMU) and the €315bn European Fund for Strategic Investments (EFSI). The aim of CMU is to close the gap between the EU and the US on capital market finance for SMEs. With Europe’s banks struggling to strengthen their capital buffers in line with new regulations and shrinking their balance sheets, the Commission wants capital markets to take up the slack and provide much-needed finance to business. Equally, the EFSI seeks to revive investment in key infrastructure projects around Europe to ensure that money reaches the real economy.
Cambre is involved in a number of areas of financial services policy, and has a solid understanding of the political drivers behind what are potentially fundamental changes in the regulatory framework. We help our client influence the right people and safeguard their interests in Brussels and across the EU.
Food security, food safety and sustainable agriculture are topics of considerable complexity and continuous interest to European policymakers, citizens, the media and NGOs.
Food is a primary need that sits at the heart of family life and human health. Farming provides over one billion jobs globally and uses approximately one third of the Earth’s land mass. Beyond food, agricultural commodities like cotton and soy also make up a large component of global trade and support other value chains like textiles, biofuels and livestock.
The importance of agriculture to Europe is reflected in the levels of public spending associated with the Common Agricultural Policy (CAP) and the heat of the debate. But what happens in Europe also has wider implications. Europe’s position as the largest importer and exporter of agricultural commodities has given it a say in the policy development of many exporting nations.
Questions remain not only about the consistent and legal application of EU policy in this field, but the scientific basis of decision making, in what can on occasion be a highly politicised and mediatised area of policy.
At Cambre, we pride ourselves on our record of delivering impactful, multi-faceted, international communications campaigns in support businesses facing complex challenges in the food, drink and agriculture sector. We recognise and differentiate between the needs of B2B and B2C actors when designing messaging and approach, and can bring together teams that deliver senior support across the spectrum of your communications needs.
Europe is faced with an ageing population, a rising incidence of chronic diseases and spiralling healthcare costs. Amid growing awareness that the traditional models for the delivery of care will have to change, the EU is increasingly taking responsibility for issues that affect national health systems. Decisions on big issues such as pricing and reimbursement, the provision of information to patients, data protection and health technology assessments are now being made in Brussels.
Broader trends in the EU public policy landscape are impacting on the ability of industry advocates, campaigners and scientific communities to get their messages across to the Brussels policy community. Science policy is increasingly politicised and framed by overarching trends and loyalties. Networks of influencers are growing in complexity, stakeholders are empowered by advances in communications technology, and legislative agendas and frameworks are going global.
In this context, Cambre works with the pharmaceutical industry, patient groups, health professionals and health sector NGOs to design and implement effective public affairs and communications strategies that deliver.
Technology is disrupting our lives. In good ways and bad. No person, business or government is left untouched. Responding to the opportunities and challenges arising from the technology revolution is a top priority for EU policy-makers across all dossiers. Against this dynamic backdrop, the European Commission is striving to produce policies and legislative frameworks that keep pace with a rapidly expanding technology sector.
The Commission has launched a vast array of initiatives, in particular to stimulate Europe’s digital economy through borderless e-commerce and funding for EU-based research and development, but also to protect consumers and their data in the online space as well as to promote e-health.
Cambre advises a variety of clients on numerous aspects of digital policy, and has a solid grasp of the political background to the regulatory framework. We have experience working with blue-chip companies and trade associations in Brussels, across Europe and elsewhere.
Jobs and growth have never been so high on the EU’s political agenda. For the European Commission’s president, economic development and employment creation are at the heart of the EU’s future. This is nothing new. The aim of the Lisbon Strategy, launched in 2000, was already to make Europe the most competitive economy in the world. A lot of work remains to be done.
Manufacturing must be an integral part of Europe’s industrial renaissance, as the sector seeks ways to modernise large and small companies alike and pays special attention to SMEs. Research and development, innovation, resource efficiency, new technologies, skills, and access to finance can certainly contribute to strengthen the EU’s industrial fabric.
The EU must ensure it has the right policy mix and regulatory framework to keep these vital industries alive. The livelihood of millions of Europeans depends directly on manufacturing; entire regions could be wiped out if decisions are taken without full understanding of the socio-economic value of manufacturing. At Cambre, we have ample experience working for the chemical industry which was labeled as “one of Europe’s jewels in the crown” in a letter sent to the Commission by Ineos’s chairman.
We have also worked across many other manufacturing sectors, providing advocacy and communications support to industries as diverse as cars, construction, electronics, plastics, recycling, refining, and textiles.
The internal market is the central tool for the EU to deliver on its long-term vision of a competitive social market economy for citizens and businesses. It allows competition and boosts trade between Member States to the benefit of consumers. As a key driver for the EU integration process, it is constantly developing and adapting to economic and political challenges. Given its reach and complexity, its rules cover any business selling goods or providing services in the EU and affect the daily lives of all citizens.
Concerns over non-implementation of single market rules and protectionism in EU Member States have moved in recent years into the public discourse. Barriers in the internal market continue to exist, creating an untapped potential for economic growth and job creation. The EU recognises this potential and seeks to address remaining barriers by cooperating with EU Member States, integrating stakeholders and businesses in the process. This is an opportunity for businesses to make their voice heard, contributing actively to the regulatory and political environment which frames the limits.
Cambre helps its clients to tell their story and to leverage the renewed policy momentum on the internal market and master its political complexities. Our experienced team helps to reconcile the horizontal nature of internal market policy with sector specific issues our clients face.
Transport directly affects everyone in Europe. The EU aims to promote efficient, safe, secure and environmentally-friendly mobility and to create the conditions for a competitive industry generating growth and jobs. The issues and challenges involved require action at European or even international level; no national government can address them successfully alone.
Transport is a primary creator of jobs and is essential for economic growth. Two key priorities dominate the EU’s transport agenda. One is to ensure the seamless integration of all modes of transport into a single competitive transport system, while safeguarding safety and security. The other is to facilitate the construction of a trans-European infrastructure network, by promoting the development and roll-out of a new generation of sustainable transport technologies particularly for intelligent transport systems and low-carbon vehicles.
A European Agenda for Security is not only crucial with regard to transport but also lies at the heart of Europe’s vision for its citizens. Escalating threats have prompted the EU to develop counter-terrorism strategies and to call for reinforced security at a sector level, namely land and maritime transport security, aviation security, and critical infrastructure security.
At Cambre, we have longstanding experience in EU transport issues, including the single market for transport, automotive policies, logistics policy, combined transport solutions, intelligent transport systems, training of drivers, and many more.
Security is also an area where we have expertise: we have worked on land and maritime transport security, aviation security, critical infrastructure protection, counter-terrorism policies, third-party liability for the security industry, and public procurement and security.,
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