Back to overview

Leveraging the potential of sport and healthy lifestyles for Europe

Health & Wellbeing, Manufacturing Industries, Technology & Telecoms
Public Affairs, Public Relations
Areas of interest
Sport, Healthy Living



Cambre created an integrated public affairs and communications strategy positioning GSK as a leader in the field, under the heading: “Sports & Healthy Living”


GSK asked Cambre to develop a strategy showcasing the company’s science, values and commitment to supporting and championing healthy living as a way of improving quality of life and long-term health.

Building on GSK’s partnership with the London 2012 Olympics and the UEFA Euro Cup, Cambre helped GSK showcase their work on doping and build understanding of the value of sport for Europe. This included conceptualising and organising a roundtable hosted by the British Chamber of Commerce, and profiling GSK at the first European Parliament President’s Cup as well as at an exhibition in the European Parliament on the Olympic legacy.

British Chamber of Commerce event on The European Dimension in Sport and Health: What is in it for businesses?
Speakers : Harm Tegelaars, President, European Health & Fitness Association (EHFA), Pedro Velazquez Hernandez, Deputy Head of Unit, Sport, European Commission, Emma McClarkin, MEP from the European Conservatives and Reformists Group (ECR), Sophie Crousse, Vice-President of Public Affairs for GlaxoSmithKline



Related work

52 Rue Defacqz
1050 Brussels,

T +32 (0)2 645 79 90

We use cookies to ensure you get the best experience on our website. Find out more here.

I accept cookies from this site