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Harnessing the media in Brussels and beyond

Sectors
Energy, Environment & Climate Change, External Relations & International Trade, Financial Services, Food, Drink & Agriculture, Health & Wellbeing, Internal Market & Retail, Manufacturing Industries, Technology & Telecoms, Transport & Security
Services
Government Relations, Public Affairs, Public Relations
Areas of interest
Media Training, Media Relations, Crisis Management, Reputation Management, Brussels

 

Overview

Cambre’s media relations team draws on exceptional journalist relationships and first-hand experience to help clients across all sectors, including governments, to reach and influence their target audiences in Brussels, across Europe and beyond.

Problem/approach/solution

At Cambre, we provide media relations plus. Our journalist contacts are not just names on a list; they are people our team knows well, often as former colleagues or rivals. Our knowledge of what makes the media tick comes from on-the-ground experience as journalists in Brussels and elsewhere rather than straight out of a book. When it comes to theory, we make sure this is grounded in reality.

Media relations should not be a mere afterthought. Despite talk of dwindling Brussels press corps numbers, some 1000 journalists are accredited to cover the EU. Deploying Brussels-based media is therefore pivotal for any campaign aimed at swaying political stakeholders across Europe. To extend a client’s reach, we engage with in-country, trade and online media. We also offer tailored media training using former journalists as well as experts in presentation skills and messaging.

Amongst our clients, we support the government of an EU neighbourhood country to ensure that the country’s reform efforts are portrayed in international media as a success story. We also advise one of the world’s leading technology companies on global media engagement, providing strategic counsel and implementing tactical activities that help advance the client’s commercial objectives.

We helped the Brewers of Europe to organise their Brussels gala “Beer Serves Europe” in 2013, and advised the client to follow up with targeted media engagement. By putting the spotlight on the most newsworthy elements of the event, we succeeded in having our client’s story told in the Financial Times and Politico, among other media.

Related work

52 Rue Defacqz
1050 Brussels,
Belgium

T +32 (0)2 645 79 90
information@cambre-associates.com

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