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Comprehensive reputation management for EU neighbourhood country government

Energy, External Relations & International Trade
Government Relations, Public Affairs, Public Relations
Areas of interest
Media Relations, Reputation Management, EU Neighbourhood Policy / ENP, Eastern Partnership, Enlargement, Council of Europe, Democracy, CFSP, Security&Defence, NATO, Training/Capacity-building, Human Rights


Over 2+ years, Cambre has supported this Government of an EU neighbourhood country to concretely advance its EU and NATO integration prospects. Working directly for the head of government, cabinet, ministries and embassies across the EU, we provide the full range of reputation management support services, from strategic advice to outreach support.


When this opposition party, promising major democratic reforms, won a landslide victory in national parliamentary elections, it was an unknown quantity in Brussels and beyond. Cambre was hired to provide comprehensive support services to help the new government tell its story and communicate the concrete impact of its reform efforts. Working directly with the Chancellery and Cabinet, Cambre has helped the government plan, position and effectively communicate to international stakeholders – from decision-makers to media – the intensive process of change which has made this country a clear front runner in its region. 

In Brussels, at the European level and as part of a broader international team, Cambre’s support has been extended to various branches of government and to the country’s embassies and missions to further the nation’s relations with the EU, its Member States, NATO, the Council of Europe, the United Nations and the OSCE. Key issues we cover are foreign policy, security and defence, human rights, justice, trade and energy. Our deliverables include but are not limited to: strategic planning, messaging, speechwriting, media relations, event support, training, social media management, newsletter management, video, meeting schedules, stakeholder mappings and audits, intelligence-gathering, monitoring, reporting, lobbying strategies and tools (amendments, letters, briefings, factsheets, voting lists, etc.).

Cambre has successfully assisted this government in substantially increasing and improving its profile – in the media, among decision-makers and among decision-shapers. Over this period, as the government has effectively communicated its reforms and built trust among policy-makers, it has successfully negotiated and signed key agreements with the EU and NATO and is considered a leading candidate for further integration.

Our media relations services have substantially increased and improved the profile of the government in the international press.


Related work

52 Rue Defacqz
1050 Brussels,

T +32 (0)2 645 79 90

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