Knowing how to talk to the media is an indispensable skill for every professional involved in government relations, public affairs and public relations. Our team of experts can help you craft and convey your key messages to a wide range of media: from a catchy TV sound bite to a pithy quote that would hit the headlines.
In a city of approximately 1,000 EU accredited journalists, there are numerous opportunities to tell your story to the media. It is important that you know how to grasp them and make the most out of them. With former journalists and seasoned PR practitioners on our team, we truly understand the demands of different media: from print and online to radio and TV; from EU-focused and trade media to national and international media. Our team can help you prepare and rehearse media interviews in realistic conditions and scenarios, customized to your sector and target audience. Personalised feedback and video analysis is an integral part of our trainings. Cambre’s experts will also guide you through different media landscapes, their principles and needs.