To demonstrate the positive impact across many sectors on our daily lives, Cambre rolled out an extensive cross-platform benefits programme. Through a digital-focused campaign, anchored by a four-part mini-video documentary series, we emphasised the silicones as essential “enablers” tackling key challenges in several economic sectors: healthcare, energy, construction and technology.
The campaign has reached a wide variety of stakeholders across different sectors and relevant policymakers. The videos have been viewed a large number of times and website traffic has increased (by a sustained 28% over time, and by around 300% for the first promotional period). The campaign gained over 5 million impressions in EU media, such as POLITICO, and chemical trade press, including Chemical Watch and ENDS Europe.