Cambre helped develop a story based on informal interviews with a cross section of healthcare professionals. To support the narrative and to provide media attention-grabbing headlines, we conducted a public perception survey among 14,000 people across seven European countries. This results were turned into an easy-to-read, infographic-style report with European and country-specific findings. We distributed this to the media and policymakers, translating and making the country sections available online.
The survey fully supported the hypothesis of the medical professionals interviewed and provided evidence and material for numerous media stories, released to coincide with European Obesity Day. Cambre secured extensive media coverage in national newspapers, on radio and on television, even in several countries not featured in the survey.
EASO and many of its 32 national organisations provided nutrition and obesity treatment experts for media interviews, and the report has subsequently been used extensively as the basis for one-to-one and group policymaker discussions.
The resulting media coverage reached more than 300 million people and sparked several national and EU parliamentary discussions.