Plasticisers – used to make PVC flexible and other applications – are a large group of chemicals facing increased regulatory and market pressures. For the members of European Plasticisers, it is crucial to regularly disseminate accurate and science-based information which can help to counter the vast amount of misconceptions surrounding these substances.
Cambre coordinates a large array of communications activities targeting political and industry stakeholders across Europe using a mix of trade media relations, brandholder outreach and online campaigning. Printed and digital tools have been developed to inform companies and policy-makers about the latest developments related to plasticisers. European Plasticisers regularly hosts and attends events.
The association’s messages have become more consistent and easier to understand, generating positive coverage by general and specialised media. European Plasticisers is regularly consulted by journalists writing about plasticisers and the legal implication of regulation such as REACH.
One of the key components of this programme has been to meet a large number of brandholders to learn about the pressures related to substance selection. As a result, the association has developed an extensive network of contacts who frequently ask for updates and guidance.
Cambre has helped streamline and expand the online presence of European Plasticisers. We have developed a vast array of innovative tools such as video animations and interactive microsites to promote the benefits of all plasticisers across a number of social media channels.