Cambre hosted a dynamic workshop on Social Network Analysis (SNA) to introduce its latest digital offering. This innovative tool provides unique insights into online conversations, deep-diving into ‘who influences whom’ in the Twittersphere.
The SNA allows for very granular listening around key policy areas, distinguishing ‘noise’ from influence’, thus enabling communications and public affairs professionals to employ a data-driven approach to digital advocacy and communications.
The 2020 European Associations Digital Report shows digital is at the frontier of EU communications and advocacy, and the SNA offering aims to empower organisations to create effective PR and PA strategies.
The analysis is led by Dr. Benjamin Wegener, Chief Data Scientist at Cambre’s network partner Newgate Australia, and Cambre’s Digital Team.
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